How to Start Plus Size Modeling: Your Guide to Breaking In and Thriving

Ever noticed how ads finally look a bit more like real life? Bodies that aren’t just cookie-cutter copies—yes, those are plus size models kicking down the old fashion walls. If the question bouncing around your head lately is: “How do I start plus size modeling?”—you’re definitely not alone. This isn’t just about landing magazine covers or getting that glamorous Instagram life. It’s about challenging dated beauty rules, getting paid to express yourself, and, honestly, helping a whole generation see themselves in the spotlight. Got a big personality and natural confidence? You’re already halfway there. Let’s get specific about how you can break in, stand out, and thrive in the world of plus size modeling.

Understanding Plus Size Modeling and Why It Matters

First things first—what does plus size modeling even mean in 2025? The short answer: it’s modeling for anyone who doesn’t fit the old-school commercial size 0-4 standards. In fashion, plus size usually refers to women size 12 and up, but it can vary. This isn’t just a label—representation has powerful ripple effects. According to a 2024 survey by The Fashion Spot, over 28% of models on major runways were plus size—a number that keeps climbing every season. We’re talking about big brands—like Savage X Fenty, ASOS, and Torrid—actively searching for models who break old body norms.

Why does this shift matter? It’s about money, sure, but it’s bigger than that. When brands cast plus size models, they connect with millions of everyday shoppers who’ve been ignored for decades. Just last year, the U.S. plus size women’s apparel market hit a jaw-dropping $36 billion, and it’s projected to outpace the overall women’s apparel market through 2027 (Statista, Jan 2025). Real people want to see relatable bodies. That means doors are opening where they were slammed shut. And get this: a size 14 model is now just as likely to get a campaign as a size 2, if she’s got that star power.

So, why should you care? For so many, the main “requirement” is authenticity. Agencies and brands are looking for people who know how to own the camera—no matter their jeans size. This means confidence, personality, and a look that tells a story. Plus size modeling isn’t just about catwalks either—it covers print, commercial, runway, fit modeling, showroom, social media, and more. Each path needs different strengths, from a megawatt smile for catalog modeling to a killer walk for the runways during New York’s Full Figured Fashion Week.

Ever heard of Ashley Graham, Paloma Elsesser, or Precious Lee? They weren’t overnight successes—they hustled, posted, networked, and stuck with it. In 2024, Graham became the first plus size model to launch her own agency, giving newcomers access to mentorships brands used to reserve only for the ultra-slim. Paloma—who has modeled for everyone from Vogue to Fenty—has openly shared how her unique look was her superpower after years of industry pushback. More and more, agencies are looking to stories and energy, not just measurement charts. So if you’ve got curves—in your body and your life story—this space is ready for you.

How to Start Plus Size Modeling: Your Step-by-Step Game Plan

Okay, here’s the part everyone really wants: exactly how do you get your start—and what does it take? Before we get into the weeds, it’s worth remembering: there’s no one “right” body shape, look, or age. Some people start at eighteen, others at thirty-five or beyond. If you’re thinking you missed the boat, you couldn’t be more wrong. Ready? Here’s your game plan:

• Know your stats: The first thing agencies ask for: height, bust, waist, and hip measurements. Typical plus size models stand anywhere from 5’7” (commercial) to 6’ (runway), but there’s flexibility. The big thing? Being proportionate and camera-friendly, not a specific number.
• Build a killer portfolio: No, you don’t need fancy magazine covers. Great natural-light photos—full-length, headshot, profile, and a couple of smiling/laughing candids—work wonders. If you want to invest, find a photographer who shoots aspiring models and understands plus size posing. But phone pics against a clean backdrop, with natural makeup and solid color clothes, totally work for first submissions.
• Find the right agency: Not all agencies value plus size models like others. Look for reputable names like Wilhelmina Curve, Ford+, IMG Models Curve, Dorothy Combs Models, and Natural Models LA. Scour their submission pages. Most want digital snapshots (digitals) plus your measurements. Beware anyone asking for big up-front fees—legit agencies make money when you book gigs, not from your pocket.
• DIY hustle: Don’t wait for a call. Many new faces get noticed on Instagram, TikTok, or anywhere you show off your style. Follow plus size hashtags, tag #plussizemodel, and engage with modeling scouts or photographers.
• Education is gold: Take a posing workshop, runway walk class, or online modeling seminar. Knowledge beats nerves. Most models, even the pros, still practice in their living room. Mirror time counts.
• Network, network, network: Attend casting calls (cattle calls), model mixers, or open calls at agencies. You’d be shocked how often a face-to-face meeting trumps online submissions.
• Stay persistent: Expect rejections—they’re standard, even for top models. A lot of “no’s” on the way, but sometimes all you need is one “yes.”
• Stay you: Gimmicks fade, but authentic energy stands out. Embrace your shape, style, quirks—agencies want personality, not a blank canvas.

Worried about competition? Here’s something to keep you motivated: as of summer 2025, The Cut reported that over 46% of new commercial modeling contracts went to plus size models. Social media’s appetite for diversity? Insatiable. Brands want models who are relatable, fun, and real, not generic. Plus, fit modeling—a behind-the-scenes field where you help companies perfect clothing fit—has become a huge entry point. These jobs pay anywhere from $150 to $500 per hour, and many full-time models started there.

Still unsure if your look qualifies? Many agencies offer open submissions where they’ll tell you straight-up if they see potential, no strings attached. Bring your personality, professionalism, and willingness to show up on time—you’re already ahead of half the competition.

Succeeding and Standing Out in the Plus Size Modeling World

So you’ve got your first audition, maybe even a test shoot lined up—now what? Time to play the long game. Here’s how you convert your first steps into real momentum—and maybe even a lasting career:

• Play the long game: Booked a gig? That’s great, but building buzz takes more than a single job. Post good work on social platforms, build relationships with industry folks, and don’t vanish between jobs.
• Keep your look up to date: Hair changes? Tattoos? Weight fluctuations? Always update your agencies. The industry runs on transparency—don’t give bookers surprises that could cost you jobs (or your reputation).
• Protect your brand: Everything—your digital presence, emails, phone etiquette—says something about your reliability. Plus size fashion is about connection; brands want folks who are professional and easy to work with.
• Mind the details: Whether you’re at a Go-See (fashion audition) or remote casting, neat nails, simple makeup, unwrinkled clothes, and confidence matter more than fancy like-counts. Reliability turns callbacks into contracts.
• Handle rejection like a boss: Real talk, you won't win every gig. Most models get dozens of passes before a victory. Don’t take it personally; agencies cast for super-specific looks. Let every “no” fuel you, not crush you.
• Keep learning: The best models take feedback, tweak their walk, poses, or expressions, and stay on top of trends. Watch top plus size models on TikTok or Instagram—they share posing tips, audition stories, and even mistakes you can avoid.
• Celebrate your wins: Booked a shoot? Nailed a pose? Hit a follower milestone? Give yourself props. It’s your journey—be proud.
• Look after your health: The best plus size models know their energy and skin matter more than measurements. Hydrate, move your body, and master your sleep. Tired doesn’t look good on camera.

Ever wonder how much you could earn? Payment varies hugely by gig, but here’s a quick breakdown by The Model Alliance, 2025 survey:

Some pros book out months in advance. Others juggle modeling with day jobs or side hustles—it’s all about fit (pun intended). The market is wild for fresh faces who are relatable but professional, especially for e-commerce, which now books nearly 60% of new plus size talent (WWD, 2025). Want to take it further? Many plus size models branch into influencing, speaking gigs, styling, or even launching their own brands. Your modeling career can be your ticket into media, fashion, and beyond.

If you’re still reading, that’s proof enough: you’ve already got the curiosity and drive most agencies wish for. Plus size modeling isn’t about fitting a mold—it’s about smashing it with confidence. Show up, shine bright, and watch the industry come looking for you.