Ever scroll through Netflix, stumble on "My Unorthodox Life," and think: how did Julia Haart end up so loaded? It’s not every day you see someone go from a strict religious community to starring in their own reality show, running companies, and living in jaw-droppingly fancy apartments. Julia’s wealth story is equal parts hustle, reinvention, and a dash of drama—kind of like a pitch-perfect song you can’t get out of your head (even if your kid sings the chorus all day, trust me).
How Julia Haart Built Her Fortune
Let’s not beat around the bush—Julia didn’t start out rich. Born in Moscow, raised between Italy and the U.S., she grew up in an ultra-Orthodox Jewish community in Monsey, New York, where jeans, let alone Dolce & Gabbana, could make waves. For decades, Julia lived a life dictated by religious rules; she got married young, had four kids, and played the part expected of her. But at age 42, everything changed—she left her community, walked out the door with practically nothing, and started her “second life.”
Her first step toward financial independence was simple: she started selling insurance. That didn’t last long. Instead, Julia tapped into her childhood obsession—fashion. She’d snip the heels off her shoes as a teen, secretly sew in bits of personality. In her 40s, that same creativity sparked her next move: in 2013, she launched her own shoe brand, Julia Haart Inc. Her pitch? High fashion stilettos that felt like sneakers. This wasn’t your average Etsy shop. Within months, her designs caught the eyes of editors and celebrities. Suddenly, Julia was rubbing shoulders with Naomi Campbell and walking into boardrooms most people only see on Instagram reels.
But here’s where the money story takes off. In 2016, Julia Haart was named Creative Director at La Perla, the historic Italian luxury lingerie house. Her time there was marked by show-stopping runway collections—think Kendall Jenner in a million-dollar jewel cage dress and the kind of textured, sensual designs that had all of Milan talking. Her role wasn’t just glamorous; it was lucrative. La Perla backed up her creative vision with a hefty executive paycheck, and she quickly became a recognizable figure in luxury fashion circles.
Then came the plot twist: in 2019, Julia married Silvio Scaglia, the Italian billionaire behind the holding company Elite World Group. She was not just his wife—she soon became CEO of Elite World Group (EWG), a modeling and talent agency empire that repped folks like Kendall Jenner and Irina Shayk. The company’s worth? Claims suggest valuations as high as $1 billion, though some reports peg it lower. As CEO, Julia claimed to have modernized EWG, developing digital platforms, creating content divisions, and promoting talent like modern-day influencers—critical for a modeling world obsessed with TikTok and Instagram fame.
Of course, money stories are never simple. After Silvio and Julia’s marriage dissolved in 2022, a messy, headline-grabbing legal showdown blew up. Julia was fired from EWG (over email, she alleges), and both parties accused the other of financial mismanagement and hiding assets. The details? Complicated as a family WhatsApp chain after a holiday. But even with lawsuits flying and assets frozen, Julia reportedly walked away with millions. She’d negotiated contracts as CEO. She’d invested in real estate, including a luxurious Manhattan penthouse. And let’s not forget, her life as a media figure had just begun.
Reality TV is a money-making machine for those who know how to play the game. "My Unorthodox Life" became a smash, putting Julia’s life—and by extension, her clothes, businesses, kids, and drama—front and center. Netflix doesn’t always reveal show salaries, but cast members of hit shows often earn tens (sometimes hundreds) of thousands per episode, and the exposure brings in lucrative speaking gigs and brand deals. Julia even signed with celebrity management firms and started launching podcasts, leveraging her fame for everything it's worth.
Toss in the fashion lines, memoir deals (her book "Brazen" hit the bestseller list), and influencer-style partnerships, and it’s clear Julia has multiple income streams. Is she a billionaire? Not really. Is she a millionaire? Yes, even after legal fees and the divorce saga. Multiple estimates peg her personal net worth somewhere between $8 million and $20 million. If you’re the type to keep score, that’s more than most designers will see in a lifetime—especially those who start in their forties.
Here’s the real lesson: Julia’s fortune is the result of relentless reinvention. She’s proof you can flip the script, even when you start with nothing. And if you’ve got a side hustle dream, maybe it’s time to bet on yourself. The shoe that never fit might just become your ticket to a very different life.

The Many Layers of Julia Haart's Income: From High-Heels to High Stakes
Julia Haart didn’t just play in one sandbox. She built her wealth from a whole mosaic of jobs, side hustles, and investments. Each layer added a new trick to her playbook, and each brought a different cash stream. Here’s how it unfolded, piece by piece, with some eye-opening numbers and moments that’ll make you rethink what it means to "make it" in 2025.
Let’s strip the drama and just look at the numbers for a second. Julia’s original shoe line pulled in strong sales, but it was her move to La Perla that gave her seven-figure income for the first time. High-level creative directors command serious compensation, especially in luxury. In fashion, you don’t just sell a dress; you create a brand moment that echoes through magazines and social media. That’s what Julia did. At La Perla’s 2017 show, audiences saw Kendall Jenner strut the runway in a gem-encrusted piece worth a million dollars—Julia’s idea from sketch to spotlight. The press exposure? Easily worth millions more.
Then, as CEO of Elite World Group, she wasn’t just taking a fixed salary. CEOs at competing modeling conglomerates earn base salaries of $500,000 to $2 million, with bonuses tied to business performance. According to a 2020 Forbes report, top talent agency execs can pocket up to $5 million per year, especially when overseeing a digital transformation and content arm like Julia did. She also owned a small equity stake in the company, though the divorce fallout complicated just how much she kept. And speaking of real estate, Julia invested in a lavish Manhattan penthouse reportedly valued at $56 million in a 2022 Zillow listing (though the final sale price was likely lower after the divorce).
Income Source | Estimated Value |
---|---|
Shoe Brand (Julia Haart Inc.) | $1-2 million in lifetime sales |
La Perla Creative Director Salary | $1.5+ million per year |
Elite World Group CEO | $2-5 million per year |
Netflix Reality TV | $100,000+ per season (plus brand deals) |
Book & Media Deals | $500,000+ advance + royalties |
Real Estate Investments | Varied, up to $56 million property |
The big question: was Julia Haart’s rise all hard work, or was there a shortcut? Cynics will say her marriage to Silvio opened doors most of us don’t have keys for. There’s truth to that: her executive arc at EWG would’ve been harder to clinch without his confidence, background—and money. But the numbers show Julia built her name in shoes and lingerie long before stepping into that corporate suite. The richer truth: it’s complicated, and often both/and, not either/or.
Want to replicate her playbook? That’s tricky. Most of us can’t marry a billionaire, but Julia’s story proves that passion, persistence, and knowing when to reinvent yourself matter as much as connections. If you love fashion, you don’t need to move straight to Milan—start a microbrand online, test your ideas, and pitch yourself for side gigs. Families—like mine—love stories where the plot twists, and Julia’s real-life pivot is something I point at with my own kid: life doesn’t move in straight lines. Sometimes, the leap is the main thing holding you back.

Julia Haart Net Worth Today: The Real Story Behind the Headlines
By 2025, Julia Haart’s financial world is still evolving. There are still lawsuits hanging in the air, and both public and private estimations of her net worth shift monthly. Divorce settlements, shares in companies, and new projects mean her wealth is like a moving target, not a fixed dollar sign in a tabloid headline.
Here’s what we know for sure. Multiple financial sources—including celebrity net worth trackers, Forbes features, and legal filings from her court cases—put Julia’s total personal assets after her EWG firing somewhere between $8 million and $20 million. That figure accounts for liquid assets, property, investment stakes, and ongoing income (book deals, media, appearances). She doesn’t control Elite World Group anymore, but her reality TV star power and business savvy still keep her earning at a level most designers only dream about.
Now, let’s squash one persistent rumor: Julia did not become rich overnight. It took years to rebuild after leaving her religious community. She spent the first stretch just scraping by, building her business from the ground up. Her first year? She slept on the floor of her daughter’s apartment, worked grueling hours, and pitched her shoes to anyone who would listen. No trust fund. No cushy exit deal. Just persistence.
That doesn’t mean she hasn’t leveraged her fame brilliantly. After "My Unorthodox Life" became a streaming hit, every move she made—launching a memoir (which landed her a six-figure publishing deal), booking speaking tours, and sponsored posts—added to her bank account. Industry insiders say that reality TV fame can function as a jetpack for your personal brand: it starts slow, then suddenly lifts off. That’s what happened here.
Want a few lessons from Julia’s money journey? Here goes:
- Personal reinvention is priceless. It might not make you millions, but it can change your trajectory overnight.
- Diversify your income. Julia had shoes, then a top job, then media and real estate all going at once.
- Legal battles can seriously affect your net worth, even if you have a winning hand—legal fees and settlements add up fast.
- Publicity matters. When the world knows your name, new opportunities fall into your lap (and your inbox).
- Talent plus timing (and, yes, a bit of luck) can outdo even the biggest head starts.
And if you want the real kicker? Julia Haart’s story is far from over. She’s still a fixture in the headlines, showing up at fashion weeks, launching podcasts, and mentoring aspiring talent. Will she rebuild another business empire? If there’s one thing she’s taught us, it’s that the next big act could be just around the corner. No one—not even Julia herself—knows the last chapter yet. So next time you binge her show or scroll past her Instagram, remember: the Julia Haart net worth story is all about always betting on yourself—even if you have to start with nothing but a crazy dream and a killer pair of heels.