Who Are the Largest Female Models Today?
Nathan Levingston 21 December 2025 6 Comments

You’ve probably seen them on runways, magazine covers, or Instagram feeds-women who break the mold of traditional beauty standards and own their curves with confidence. But who are the largest female models making waves in fashion today? And why does it matter?

For years, the fashion industry told us there was only one kind of body that belonged on the runway: thin. But that’s changing. Fast. Today, the biggest names in modeling aren’t just tall and slim-they’re curvy, powerful, and unapologetically themselves. These women aren’t just modeling clothes; they’re modeling a new standard of beauty.

Who Are the Largest Female Models Today?

The term "largest female models" doesn’t mean one size fits all. In fashion, plus-size models typically wear sizes 12 and up in the U.S., or 16 and above in the UK. But it’s not just about the number-it’s about presence, personality, and impact.

One name that stands out is Ashley Graham an American plus-size model, television personality, and body positivity advocate who became the first curvy model to appear on the cover of Sports Illustrated Swimsuit Issue in 2016. Ashley broke barriers when she walked the Victoria’s Secret runway in 2016 and later became the first plus-size model to land a cover of Elle and Seventeen. She’s not just a model-she’s a movement.

Then there’s Robyn Lawley an Australian model who has worked with Nike, Target, and Harper’s Bazaar, and was the first plus-size model to appear in a Ralph Lauren campaign. Robyn didn’t wait for permission to be seen-she built her own platform, then walked into the biggest brands and demanded space.

Iskra Lawrence a British model and activist who rose to fame on Instagram, where she shares unedited photos of her body and challenges beauty norms. Iskra’s work with brands like Aerie and Savage X Fenty helped shift the industry’s approach to inclusivity.

And let’s not forget Paloma Elsesser a model of mixed heritage who has walked for Chanel, Fenty, and Marc Jacobs, and is known for her commanding presence on the runway. Paloma doesn’t just fit into clothes-she transforms them. She’s been called the new face of luxury fashion, and she’s not just a model-she’s a force.

These women aren’t outliers. They’re the new normal.

Why This Matters

Why should you care who the largest female models are? Because representation changes lives.

When a 12-year-old girl sees a woman who looks like her on a billboard, she doesn’t think, "I’m too big." She thinks, "I belong." That’s powerful.

Studies from the Journal of Youth and Adolescence show that exposure to diverse body types in media reduces body dissatisfaction in young women. When fashion shows only one body type, it tells millions of people they’re not good enough. But when brands like Savage X Fenty or Aerie feature models of all sizes, they’re saying something louder than any ad: You are worthy, just as you are.

The biggest female models today aren’t just walking in shows-they’re changing how the world sees beauty.

How the Industry Changed

It wasn’t always this way. In the 2000s, most major fashion houses refused to cast models over size 8. Even in 2010, plus-size models were often pushed to the sidelines-featured only in "special" issues or on niche websites.

Then came social media. Women started posting their own photos. They tagged brands. They called out exclusivity. And brands had to respond.

In 2015, Aerie launched its #AerieREAL campaign, promising no retouching. Sales jumped 14% in one year. Target began featuring plus-size models in their mainline catalogs, not just in a separate "plus" section. Vogue ran its first plus-size cover in 2017.

The shift wasn’t just about politics-it was about profit. Consumers voted with their wallets. And brands that ignored it lost market share.

Iskra Lawrence in natural light, unretouched, in a cozy bedroom with personal items around her.

What Defines a "Largest Female Model" Today?

It’s not just about size. It’s about influence, reach, and how they use their platform.

Here’s what makes today’s top plus-size models different:

  • They’re not just models-they’re entrepreneurs. Ashley Graham has her own lingerie line. Iskra Lawrence co-founded a body-positive brand. Paloma Elsesser designs clothing for her own body type.
  • They speak up. These women don’t stay quiet about body shaming, discrimination, or lack of representation. They call it out in interviews, on stage, and on Instagram.
  • They’re everywhere. From runway shows in Milan to magazine covers in Tokyo, they’re no longer confined to "plus-size" sections. They’re in mainstream fashion.
  • They’re diverse. The largest female models today come in all shapes, skin tones, abilities, and backgrounds. It’s not just about weight-it’s about inclusion.

Where You Can See Them

If you want to see the largest female models in action, here’s where to look:

  • Savage X Fenty shows on Amazon Prime-featuring over 50 models of all sizes, races, and genders.
  • Aerie’s campaigns-no retouching, no filters, real bodies.
  • Runway shows during New York Fashion Week-brands like Chromat, Christian Siriano, and Torrid regularly feature plus-size models.
  • Magazines like Elle, Harper’s Bazaar, and Marie Claire now regularly feature plus-size covers.

And don’t forget Instagram. Follow @ashleygraham, @iskralawrence, @palomaelsesser, and @robynlawley. Their feeds aren’t just photos-they’re conversations.

What’s Still Missing?

Progress isn’t perfect. While the largest female models are more visible than ever, there’s still a gap.

Most brands still stop at size 24. Women who wear sizes 26 and up are rarely seen in mainstream fashion. Even when they are, they’re often photographed from the back or side-never front and center.

And while white plus-size models get the spotlight, Black, Latina, and Indigenous curvy models still struggle for equal representation.

The next frontier? Size inclusivity that goes beyond the runway. Better sizing in stores. More adaptive designs. Real diversity in every category-not just a token model here and there.

Diverse plus-size models walking through a breaking wall, transforming it into flowers and light.

Comparison: Traditional Models vs. Largest Female Models

Comparison: Traditional Models vs. Largest Female Models
Aspect Traditional Models Largest Female Models
Typical Size Range US 0-6 (UK 4-10) US 12-24+ (UK 16-26+)
First Major Breakthrough 1980s-1990s Mid-2010s
Media Representation Dominant for decades Rapidly growing since 2015
Brand Partnerships Luxury houses, high-end fashion Mass-market brands (Aerie, Target, Savage X Fenty)
Public Advocacy Rarely public about body image Core part of their brand and message
Body Diversity Often homogenous Includes race, ability, age, and shape

Frequently Asked Questions

Who is the biggest female model in the world?

There’s no single "biggest" model, but Ashley Graham is often cited as the most influential. She’s the first plus-size model to appear on the cover of Sports Illustrated Swimsuit Issue, walk for Victoria’s Secret, and star in major campaigns for brands like Lane Bryant and Calvin Klein. Other top names include Paloma Elsesser, Iskra Lawrence, and Robyn Lawley, each bringing their own unique impact.

Do largest female models earn as much as traditional models?

Top plus-size models now earn just as much as their thinner counterparts. Ashley Graham reportedly earns over $2 million a year. Paloma Elsesser commands high fees for luxury runway shows. The gap is closing fast-especially as brands realize inclusive models drive sales and loyalty.

Are there male equivalents to largest female models?

Yes. Male plus-size models like Aaron Philip and Dovile Dambrauskaite (who identifies as non-binary) are breaking ground in menswear and gender-neutral fashion. But the movement started earlier and gained more traction in women’s fashion, largely because of the intense pressure women face around body image.

How do I become a plus-size model?

Start by building a strong portfolio with natural, unretouched photos. Work with photographers who understand body positivity. Then reach out to agencies like Wilhelmina Models’ Plus Division, IMG Models’ Curve Division, or Muse Model Management. Social media is also a powerful tool-many models are discovered through Instagram. Confidence and consistency matter more than perfect measurements.

Why do some people still say "largest female models" is a bad term?

Some argue the term "largest" still implies a hierarchy-that there’s a "normal" size and everything else is "big." Many models prefer terms like "curvy," "size-inclusive," or just "model." Language matters. The goal isn’t to label, but to normalize. The best approach? Let the model define how they want to be described.

What’s Next?

The movement isn’t slowing down. More brands are launching extended sizing. More designers are creating clothes for real bodies. More girls are growing up seeing themselves reflected in fashion.

The largest female models didn’t wait for permission. They built their own spotlight. And now, the industry has no choice but to follow.

So the next time you see a model who doesn’t fit the old mold-you’re not just seeing fashion. You’re seeing change.

6 Comments
Colin Napier
Colin Napier

December 22, 2025 AT 02:23

The term 'largest female models' is misleading-size isn't the metric, influence is. Ashley Graham didn't become iconic because she's a size 16, she did it because she refused to be sidelined. The industry didn't change because it got moral-it changed because consumers stopped buying the old narrative. And let's be clear: this isn't about diversity for optics, it's about economics. Brands that ignored curve models lost market share, plain and simple.

Also, the table comparing traditional vs. plus-size models is incomplete. It omits the fact that many traditional models now earn less than their plus-size peers. Paloma Elsesser commands higher fees than 70% of the top straight-size models in Europe. The shift isn't just cultural-it's financial.

And while we're at it, stop calling them 'curvy.' That's a euphemism for 'not thin enough to be normal.' Use 'size-inclusive' or just 'models.' Language shapes perception, and we're still stuck in a mindset that needs reprogramming.

Finally, the claim that 'progress isn't perfect' is an understatement. The industry still hides women over size 24 behind angled shots and cropped frames. That's not inclusion-it's tokenism with better PR.

And yes, I've tracked every major runway since 2018. The data doesn't lie.

Peter Jones
Peter Jones

December 23, 2025 AT 20:01

It's remarkable how much this movement has accelerated in just a decade. The shift from exclusivity to inclusion wasn't driven by activists alone-it was a convergence of consumer demand, social media accountability, and corporate self-interest. What's often overlooked is that the rise of these models coincided with the decline of traditional fashion media. Vogue's first plus-size cover in 2017 wasn't a gesture-it was a survival tactic.

And the data backs it up: Aerie’s 14% sales jump after their #AerieREAL campaign wasn't a fluke. It was a market signal. Younger demographics don't just want representation-they demand authenticity. Retouched images are now seen as deceptive, not aspirational.

The real win? These models aren't just breaking barriers-they're redefining the business model of fashion. It's no longer about selling an ideal. It's about selling identity. And that's a much more sustainable foundation.

Theophilus Twaambo
Theophilus Twaambo

December 24, 2025 AT 16:35

Let me correct a few things in this article-because it's riddled with inaccuracies. First, Ashley Graham did NOT walk the Victoria’s Secret runway in 2016. She walked for their 2018 show. The article misstates the year. Second, Iskra Lawrence never modeled for Savage X Fenty-she did Aerie, yes, but Savage X Fenty featured Paloma Elsesser, not her. Third, the claim that 'women over size 24 are rarely seen' is false-there are models like Tess Holliday and Lizzo who've appeared in mainstream campaigns, though not always front-and-center.

Also, the term 'largest female models' is grammatically incorrect. 'Largest' is a superlative-it implies one. There are multiple, so it should be 'largest female models' only if you're comparing them to a group. Otherwise, use 'plus-size' or 'curvy.'

And while we're at it, the table says 'traditional models' started in the 1980s-no, they've existed since the 1940s. Naomi Campbell was on runways in 1981, but the industry was never exclusively thin. It was just culturally enforced.

This article reads like a PR pitch, not journalism.

Douglas McCarroll
Douglas McCarroll

December 25, 2025 AT 08:48

This is the kind of content that actually makes a difference. I’ve worked in retail for over 15 years, and I’ve seen firsthand how customers light up when they see someone who looks like them on a billboard. It’s not just about clothes-it’s about belonging.

One of my favorite moments? A 13-year-old girl came into the store last year holding a magazine with Paloma Elsesser on the cover. She said, 'I didn’t think anyone like me could be on a cover.' That’s the power of visibility.

And you’re right-the shift isn’t just about models. It’s about designers finally starting to design for real bodies. Adaptive clothing, extended sizing, inclusive fit testing-those are the real wins.

Keep pushing. The market is listening. And honestly? The next generation is already voting with their wallets. Brands that don’t adapt won’t survive. This isn’t a trend-it’s a transformation.

Also, shoutout to the women who’ve been doing this long before it was trendy. Their resilience paved the way.

Andrew Cheng
Andrew Cheng

December 27, 2025 AT 03:35

Just wanted to say thank you for writing this. I’m a guy, and I didn’t even realize how much this mattered until my sister showed me Iskra Lawrence’s Instagram. She cried. Not because she was sad-because she finally felt seen.

It’s weird how something as simple as seeing a body like yours in a magazine can change how you see yourself. I never thought about it before, but now I get it.

Keep sharing these stories. They matter more than we realize.

Also, follow @palomaelsesser. Her runway walk is pure poetry.

Jillian Angus
Jillian Angus

December 28, 2025 AT 03:27

Let’s be real-this isn’t about body positivity. It’s corporate manipulation. Brands didn’t suddenly care about inclusion-they realized they could profit from woke-washing. The same companies that once airbrushed every curve now plaster 'real bodies' on ads to sell more leggings.

And who benefits? The models who get paid, sure. But the system? Still rigged. Women over size 26? Still invisible. Women of color? Still tokenized. The 'diversity' we see is curated, sanitized, and market-tested.

They don’t want change-they want compliance. They want you to believe you’re empowered while they keep the same profit margins.

And don’t get me started on how the media glorifies these women as 'trailblazers' while ignoring the fact that they’re still paid less than white straight-size models in 80% of cases.

This isn’t progress. It’s performance.

Wake up.

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