Key Points About Bella Hadid’s Agency
Want the short version? Here you go: Bella Hadid is signed with IMG Models, one of the most powerful agencies in the fashion industry. She’s been with them since 2014, and they manage her global bookings, campaigns, and personal branding. IMG Models is known for shaping some of the world’s top talent, and Bella’s career is a textbook example of what top-tier agency backing can do for a model. For anyone dreaming of a similar career, understanding how these agencies work could be your golden ticket into the world of high fashion.
- Bella Hadid is represented by IMG Models.
- She’s been with IMG since 2014.
- IMG Models is a giant in the industry, managing global icons.
- Her agency helps with branding, deals, and career strategy.
- Learning about agency work can help you if you dream about modeling.
Direct Answer: What Agency Is Bella Hadid With?
If you came here just for the fast facts, you don’t have to scroll any further. As of June 25, 2025, Bella Hadid is signed with IMG Models globally. If you’re looking at a magazine cover, a Dior beauty campaign, or a headline from Paris Fashion Week, there’s an excellent chance IMG had something to do with it. Bella joined their roster in 2014, following in her sister Gigi’s footsteps and carving her niche as one of fashion’s most sought-after faces. IMG isn’t just a middleman—they actively sculpt and nurture their talents’ entire professional journey, shaping careers like architects design skyscrapers. And they’re headquartered in New York, with branches in every major fashion capital.
Comprehensive Guide to Bella Hadid’s Journey With IMG Models
Picture being scouted at 17 and, within months, walking for Tom Ford in New York. Sounds like a movie, right? But for Bella Hadid, that’s her reality, crafted alongside IMG Models. This agency isn’t just about booking jobs—it’s a launchpad for superstars. When Bella signed with them in 2014, she wasn’t a household name. Fast forward a few years, and she’s stomping down the world’s biggest runways, fronting beauty campaigns, and changing beauty standards with her jawline and confidence.
So what makes IMG Models stand out? They’re more than just a modeling agency—they’re brand builders. They work painfully close with their models on personal branding, social media positioning, public appearances, and press strategy. With IMG, it’s not just about scoring magazine covers, though that happens too (Bella was on over 40 magazine covers between 2016 and 2022). It’s about landing big deals with luxury brands, like Dior, Bulgari, Versace, and Michael Kors. Ever noticed how Bella’s public image always feels fresh, current, and a bit mysterious? That’s deliberate, and IMG’s experienced PR folks are the wizards behind that curtain. They help manage relationships with designers, ensure consistent press, and negotiate blockbuster contracts.
A less glamorous but super important side of agency work is navigating paperwork—visas, work permits, contracts. Models like Bella travel constantly, leaping from Milan to Paris to New York in a matter of days. IMG has entire teams devoted just to making sure travel happens smoothly, which is no small feat in the post-pandemic world. They also scout out new opportunities—think product collaborations, wellness projects, or even sustainability ventures, which Bella is increasingly interested in.
The numbers don’t lie: in the last few years, Bella has ranked amongst the highest-paid models globally, pulling in estimated yearly earnings over $10 million, thanks to her hefty contracts and wide global reach. But beneath the gloss, the agency sets up classes, therapy, and security for their talent. Bella herself has spoken about how IMG supports her mental health when the spotlight gets too hot. That’s a modern touch, and it’s changed how agencies operate.
Definition and Context: What Do Modeling Agencies Really Do?
Okay, so what exactly is a modeling agency, and what does “being signed” mean? A modeling agency is basically a model’s business hub—a team that manages bookings, negotiates contracts, cultivates talent, and opens doors to opportunities that talent alone can’t. When Bella Hadid signed with IMG Models, she essentially chose a “career partner” rather than just an agent. Agencies like IMG act as a filter—only the top-tier jobs with reputable photographers, designers, and magazines get through. In return, they take a percentage (usually around 20%) from every paycheck.
Agencies handle incoming job offers, vet brands for legitimacy, pitch their models for jobs they want, and often play matchmaker between model and client. They coach models on their walk, posing, and even interview skills. If you think it looks easy, try strutting in six-inch heels across a slippery marble runway with 200 cameras pointed at your every move. Add to that things like tax planning, endorsement deals, and crisis management during viral moments or PR hiccups—the agency handles every detail, big and small.
The timing is crucial. Signing with the right agency, especially one as experienced as IMG, can fast-track a model’s ascent. It’s like plugging into a high-voltage circuit of connections. For instance, when Bella started out, couturiers were hungry for “the next big face” who could handle both classic couture and boundary-pushing editorial shoots. IMG had the credibility and client list to throw her directly into those high-stakes opportunities. Little-known fact: IMG doesn’t just sit back and wait—they “pitch” their models regularly. If a brand wants someone with Bella’s appeal and international following, IMG’s agents make sure those calls go out and contracts land on the right desks.
And yes, some agencies are boutique, focused on a few clients; others (like IMG) run global operations with offices on every continent. This means they can keep Bella busy all year, shifting her from New York’s uptown chic to Paris’ avant-garde to Tokyo’s street style—without missing a beat.
Benefits of Being Signed to IMG Models: Why It Matters for Bella
Being signed to IMG Models is like having access to the secret level in the modeling world. Bella Hadid’s massive success isn’t just about luck or genetics—though she’s got both in her corner. It’s about teamwork, strategy, and relentless hustle. Here’s where IMG steps in: they handle the business so Bella can focus on the art.
The agency’s connections put her in front of the world’s top designers. Ever see her walk for Chanel, Versace, or Alexander Wang? IMG made those introductions. The agency’s PR team ensures she lands not just runway gigs, but magazine covers, endorsements, and brand ambassador roles. This keeps her in the headlines, which is vital when fame is moving at light speed.
IMG also invests in digital branding. Platforms like Instagram are game changers—Bella’s following tops 60 million. IMG’s pros turn that audience into serious earning power, crafting campaigns for beauty, wellness, and luxury goods. The agency negotiates everything, ensuring Bella’s personal values align with her projects. She’s campaigned for mental health awareness, clean beauty, and even environmental causes. Her deals feel authentic because they actually are. IMG might be a major player, but they strike a balance between Bella’s voice and their business smarts.
The personal stuff counts, too. IMG provides coaching, travel managers, and stylists, all in-house. And because models work in stressful, high-pressure settings, it’s becoming standard (thanks to voices like Bella’s) that agencies offer access to therapists and career coaches. If Bella is thriving, it’s not just down to a lucky break—it’s a network of people working behind the scenes.

Types of Modeling Agencies and How IMG Stands Out
Not all modeling agencies are created equal, and it’s easy to get lost in the alphabet soup—IMG, DNA, Elite, Ford. What really separates them? For one, scope. IMG’s global reach dwarfs most. While smaller agencies can offer more one-on-one attention, they often lack the same scale of opportunities. IMG manages household names—not just in fashion, but also in sports and entertainment.
Here’s a quick snapshot that puts it all in perspective:
Agency | Global Offices | Top Talent | Specialties |
---|---|---|---|
IMG Models | 10+ | Bella Hadid, Gigi Hadid, Karlie Kloss | Fashion, Sports, Branding |
DNA Model Management | 2 | Linda Evangelista, Emily Ratajkowski | Editorial, High Fashion |
Elite Model Management | 35+ | Naomi Campbell, Cindy Crawford | Global Fashion, Commercial |
Ford Models | 6 | Candice Huffine, Rachel Hunter | Commercial, Plus Size |
IMG’s not just big—they’re strategic. They span fashion, sports, media, and even literary representation. Models signed with IMG often collaborate outside traditional modeling: think skincare lines, designer collections, and TV hosting roles. This crossover effect lets Bella Hadid experiment in music videos, launch skincare collabs, or headline wellness events. She isn’t boxed in by a title—agency backing has let her create, expand, and surprise her fans at every turn.
But, keep in mind, IMG’s massive scale comes with competitive pressure. Getting signed is one thing—staying booked and relevant is another. Models in the same house can compete for similar campaigns, so agency loyalty and hustle go hand-in-hand. If you’re a new face looking to get signed, remember: the best agencies spot potential, but they only invest where there’s drive.
How to Get Scouted or Submit to an Agency Like IMG
Okay, let’s say you’re inspired and want to chase your own runway dreams. How do you get started? Agencies like IMG offer two main doors: scouting and online submissions. Scouts—yes, real people—attend fashion shows, music festivals, or even scroll Instagram to find the next It Girl (or Guy). If someone slides into your DMs with a legit agency badge, always check their credentials. IMG’s team sometimes tags potential models on posts, inviting them to castings.
But most hopefuls submit online. IMG has an easy submission form: just basic info and three simple photos. They’re not looking for professional headshots. You don’t need makeup, styling, or fancy lighting—just clear, neutral shots showing your unique look. Confidence beats contouring, every time. The agency looks for diversity, personality, and potential. Remember, Bella didn’t walk into casting as a superstar. Persistence and authenticity are often the secret sauce.
If you’re under 18, get a parent involved. Never pay upfront fees—legit agencies make money when you do, not before. If you’re called for a casting, say yes—and show up on time. Agencies value reliability and attitude as much as runway skills.
Ever wondered if geography is a problem? Social media’s shrunk the world. IMG’s open to talent from every continent, and some models get signed from tiny towns that most people can’t find on a map. Don’t count yourself out before you even start.
What to Expect Once Signed: The IMG Experience
Stepping inside IMG Models isn’t a “one and done” moment—it’s where the whirlwind really starts. New faces get assigned a dedicated team: bookers, stylists, travel liaisons, and brand strategists. You’ll dive into castings, go-sees, and professional shoots—sometimes juggling events in three cities in a week. Bella Hadid herself has recounted stories of hopping time zones, fitting for runways as the ink on a shoot contract still dries.
Here’s where it gets real: agencies maintain tight schedules. Expect 5 a.m. call times, endless fittings, no-shows from makeup artists, jetlag, and last-minute reschedules. There’s excitement, sure—who wouldn’t love networking at elite after-parties or getting styled by the legends of the industry? But there are tough days too: missed flights, exhausting hours, pressure to always look your best. That’s why agencies now build in wellness check-ins and downtime. This is something Bella talks about—balancing fame with mental health isn’t easy, so IMG’s therapy offerings are a genuine game-changer.
New models are trained on contract basics, digital safety, and red flags to watch for in an often unpredictable business. Agencies keep you looped in with contracts, tax guides, and resources—even styling for those big first impressions. IMG runs some of the most respected mentorship programs, connecting younger models to seasoned ones. There’s always someone to help you troubleshoot your career, which can’t be overrated.
Not every day glitters. Models spend hours on set, wait in casting lines, and face relentless competition. But strong agency backing like Bella’s means resilience isn’t built alone. If you’re considering submitting to IMG or any other agency, embrace the reality: it’s hard work, but the payoff—global campaigns, fashion weeks, and maybe even your face on billboards—is worth the chaos.
Comparison Table: Bella Hadid’s Agency vs. Her Peers
Model | Agency | Specialization | Major Collaborations |
---|---|---|---|
Bella Hadid | IMG Models | Runway, Editorial, Branding | Dior, Versace, Bulgari |
Gigi Hadid | IMG Models | Editorial, Lifestyle | Tommy Hilfiger, Maybelline |
Kendall Jenner | The Society Management | Runway, TV, Beauty | Estée Lauder, Calvin Klein |
Adut Akech | IMG Models | Editorial, High Fashion | Chanel, Valentino |
This isn’t a static world—models might switch agencies, expand to talent management (for acting or music), or sign with regional agents for specific countries. But Bella and IMG have stayed close since her career took off, proving just how pivotal a great agency can be.
FAQ: All Your Questions About Bella Hadid’s Agency—Answered
- Is Bella Hadid still with IMG in 2025? Yes, she is actively signed with IMG Models as of June 25, 2025.
- Do you need to live in New York to get signed by IMG Models? No, talent can come from anywhere. Many new models are found online or scouted in unexpected places.
- How can I apply to IMG Models? Submit simple, clear photos online on their website. No experience or agency fee required.
- What does IMG Models look for? Personality, potential, unique features, and, above all, reliability. Versatility and a big social following are pluses, but not mandatory.
- Can agency work be stressful? Definitely. That’s why the best ones provide wellness resources and keep the communication lines open.
- How has Bella benefited from IMG’s support? She’s landed major brand deals, magazine covers, and charity campaigns—all backed by strategic planning from her agency.
Thinking about making your own fashion dreams real? Start with research, hunt for legit agencies, and keep it authentic. If Bella’s story proves anything, it’s that a mix of agency power, hard work, and individuality is the secret sauce in a headline-making career.