Model Rates Dubai 2025 – What You Need to Know

If you’re planning a shoot, runway show, or ad campaign in Dubai, the first question on everyone’s mind is the cost. Model rates in 2025 have shifted a bit because of new visa rules, the rise of digital content, and higher demand for local talent. Below you’ll find a clear breakdown of the most common fees, the factors that push prices up or down, and practical tips to get the best value without compromising quality.

Typical Fees for Different Types of Work

Dubai’s modeling market still follows a tiered structure. For a runway appearance, expect to pay between 2,000 AED and 5,500 AED per show for emerging talent, while top‑tier international models command 12,000 AED to 25,000 AED. Commercial shoots (print, online, or TV) usually start at 3,000 AED for a half‑day and can reach 15,000 AED for a full‑day with a well‑known face. Social media promotions are priced per follower count; a local influencer with 100k followers may charge 1,500 AED for a single post, whereas a macro‑influencer above 1 million followers could ask for 10,000 AED or more.

Don’t forget extra costs: travel, accommodation, meals, and sometimes a “usage fee” if the client wants the images for an extended period. Agencies often bundle these into one invoice, but it’s worth confirming so you don’t get surprised later.

How Factors Influence the Rate

Model experience is the biggest driver. New faces with a fresh portfolio typically charge the lower end of the range, while seasoned runway veterans with international campaigns charge premium fees. Agency affiliation matters too—models represented by top agencies like IMG or Elite have higher rates because the agency provides additional services (legal contracts, insurance, talent management).

Seasonality plays a role. During Dubai Fashion Week (February–March) and the Dubai Summer Surprises sales period (July–August), demand spikes, and rates can increase 10‑20 %. Conversely, the months after these events often see discounts as agencies fill open slots.

Special skills also add value. If a model can speak Arabic, perform a specific dance, or handle complex poses for high‑fashion editorials, expect a surcharge of 500 AED to 2,000 AED per day.

To keep your budget in check, start by defining exactly what you need: the type of shoot, the number of looks, and the usage rights. With a clear brief, you can negotiate more effectively and avoid paying for unused extras.

Tips for Hiring Models in Dubai

• Use reputable agencies. Check their client list, ask for references, and read reviews from other brands.
• Get everything in writing. A simple contract that lists fees, work hours, travel arrangements, and usage rights protects both parties.
• Negotiate usage fees early. If you only need images for a social post, tell the model upfront; you’ll likely secure a lower rate than a full‑campaign license.
• Consider package deals. Booking multiple models or a full‑day shoot often brings a discount compared to hiring one model for a few hours.
• Watch for hidden costs. Some agencies add a “booking fee” on top of the model’s rate. Clarify this before signing.

By following these steps, you’ll avoid common pitfalls and ensure your project stays on budget while still getting high‑quality talent.

Model rates in Dubai for 2025 are transparent once you understand the market’s structure. Whether you’re a small boutique brand or a multinational company, the key is to match the right talent to your budget, outline clear expectations, and work with trusted agencies. This approach saves money, reduces stress, and delivers the polished look you need for a successful campaign.