How Much Do IMG Models Get Paid? Dubai Earnings Explained
Nathan Levingston 20 June 2025 0 Comments

Ever wondered what IMG models in Dubai are actually making? It's not all glitz and magazine covers—they get paid real money, and the figures might surprise you. People talk a lot about six-figure deals, but the cash in your account depends on a bunch of things, like your experience, the types of jobs you book, and how the Dubai market works.

In Dubai, the modeling scene is competitive, and IMG is known for big names and big gigs. But let's get real: new faces rarely land those luxury brand campaigns right off the bat. Most fresh IMG models pocket around $300 to $1,000 per local photoshoot, with international campaigns in Dubai paying upwards of $10,000—or even more if you snag a major runway show or become the face of a luxury brand.

If you’re looking to get into modeling or are already hustling to sign an IMG contract, knowing the pay range helps you set your expectations and plan your career moves. There’s more to the paycheck than runway struts—negotiating your contract, building your portfolio, and targeting big clients all play a part in what you bring home. Ready to find out what really affects your modeling income and how to make the most of it in Dubai?

IMG Model Salaries in Dubai: The Real Numbers

So, you want real numbers—what do IMG models in Dubai actually take home? The pay isn’t a flat rate because it’s shaped by things like your experience, type of job, and if you’ve got that “it” factor. But here are some legit figures you can count on, pulled straight from Dubai market research, modeling agency data, and insider feedback.

Let’s get straight to it. For a standard commercial photoshoot with an established IMG model in Dubai, the pay typically lands between $600 and $2,500 per day. If you’re new and just signed with IMG, expect closer to $300–$800 for local campaigns. International bookings or high-profile campaigns—think luxury brands, fashion week, or major covers—bring in bigger cash, anywhere from $5,000 up to $20,000 a day depending on the gig.

"Dubai’s international image means brands pay a premium for models, but only top performers reap those high rates regularly." — Nadia Rahman, Senior Booker at Model Management Dubai
Job TypeNewcomer Pay (USD)Established Model Pay (USD)Top Model/Exclusive Campaign (USD)
Local Photoshoot$300–$800$1,000–$2,500$4,000+
Runway Show$500–$1,200$1,500–$5,000$10,000+
Brand Commercial$800–$2,000$2,500–$7,000$15,000+

Keep in mind, Dubai has a reputation for last-minute, high-budget gigs, especially when international brands need faces for splashy events or ad launches. That means a model can go from a $600 shoot one day to a $10,000 luxury gig the next if luck or networking lines up. Consistency isn’t guaranteed—even among IMG models.

One thing people forget is agency commission. IMG takes about 20%, so if your invoice says $5,000, you’re actually getting $4,000 by the time it hits your bank. Plus, there can be travel and accommodation covered, but that’s usually for international or top-level jobs.

If numbers are your thing, here’s a quick breakdown of Dubai’s yearly earning ranges for IMG models, though only handfuls hit these top brackets every year:

  • Starting models: $20,000–$40,000 a year
  • Mid-career: $40,000–$100,000 a year
  • Top-tier/celebrity: $150,000+ a year

Popping the bubble—no, not every IMG model walks off with stacks of cash. But with Dubai hosting hundreds of campaigns and events year-round, there’s real money on the table if you hustle and land the right jobs.

What Impacts How Much You Get Paid?

This is where reality kicks in. Not every IMG model in Dubai takes home the same paycheck. What really sets the number on your contract? Several things shape your rate, and if you want top dollar, you’ve got to know how the game works.

Your experience matters a ton. IMG models with more campaigns under their belts usually book higher-paying gigs. If you’re a new face, expect to start with smaller brands or local shoots. Once your portfolio fills up, the dollar signs go up too. Age can play in as well—Dubai brands love both new talent and seasoned faces, but certain age ranges might match certain campaigns better.

What type of modeling do you do? Here’s a quick breakdown that often reflects pay:

  • Fashion modeling (think runways and luxury campaigns): usually highest paid, sometimes $2,000 to $10,000+ a show if you land something big.
  • Commercial work: often pays $500 to $3,000 per shoot, and there’s regular demand in Dubai for catalogs and ads.
  • Brand ambassador roles or exclusive contracts: rare, but these can pay six figures if you represent a major international name.

Your location has serious influence too. If you’re based in Dubai and available for last-minute bookings, you’ll outshine someone who’s always on a plane. Dubai brands want models right here, ready to go. Also, IMG’s reputation helps a lot. Clients may pay more just because you’re with them. But they’ll also expect you to bring your A-game to shoots and castings every time.

Skill set gives you an edge. If you can walk the runway, pose for high-end beauty shoots, or even act for TV commercials, you become a “multi-tool” model—and that versatility boosts your rates. Fluency in languages, social media reach, and extra talents can nudge your price tag higher too. IMG sometimes factors your Instagram followers in when pushing you for a gig, because brands love a model who can promote as well as pose.

Don’t forget the fine print in your contract—things like exclusivity, travel requirements, and usage rights (how the brand uses your images) will swing your pay up or down. For example, if a brand wants worldwide usage for a year, they’ll need to shell out more.

So, to get the most as an IMG model in Dubai, focus on booking high-profile work, building a strong portfolio, and learning the ins and outs of contract terms. Money follows models who are prepared and know their worth in the market.

Typical Contract Details for IMG Models

Typical Contract Details for IMG Models

So, what’s really inside an IMG model contract in Dubai? These deals lay out exactly what you get paid, what work you’ll do, and all the boring but important rules about your time and options. It’s way more than just a signature and a few headshots.

First up, IMG models usually sign what’s called an exclusive contract. That means IMG represents you, and you can’t book modeling gigs through other agencies without their approval. It sounds strict, but it also means they’re putting their connections and experience behind you to land the better jobs—especially in the Dubai market, where big name brands want the reassurance of IMG’s stamp.

The contract itself normally runs from one to three years. If you’re brand new, your first deal might be shorter just so everyone can test the waters. More established models get longer terms because they’re proven moneymakers.

Commission is a big part of the money talk. IMG typically keeps between 15% and 20% of every job you book. That’s pretty standard in the modeling world. So, you land a $2,000 campaign? Expect to see about $1,600 after agency fees. And if you get big international campaigns or work with luxury brands, the percentages stay similar—but your take-home pay jumps fast.

IMG’s Dubai contracts also break down:

  • What kinds of work you’re allowed to book (runway, print, catalog, commercials, etc.)
  • Casting call policies—so you know if you’re free to try out for jobs outside their roster
  • Usage rights: how long a company can use your image and where (just Dubai, Middle East, or worldwide)
  • Exclusivity rules—like if you model for a perfume campaign, you usually can’t do a rival brand’s ad at the same time
  • Payment schedule—some work pays out fast, others (like big ad campaigns) might take weeks or even months

Sometimes you’ll see perks like IMG covering expenses for travel or accommodation if your shoot is out of town. Not always, but it’s worth asking about—especially if you’re invited to Dubai from overseas for a big event or fashion week.

Here’s a tip: read everything, and don’t be afraid to ask IMG for clarifications if something feels unclear. It’s your career and your paycheck, and knowing these details gives you the power to negotiate better next time around.

How to Boost Your Earnings as an IMG Model

Getting signed with IMG models in Dubai doesn’t automatically mean sky-high paychecks. But there are smart moves and proven strategies that can help you earn more and stand out from the crowd.

First off, don’t just rely on runway gigs. Dubai has a booming market for commercial shoots, social media campaigns, luxury lifestyle branding, and even TV projects. Diversifying the types of jobs you take can stack up your monthly earnings and get you noticed by more clients. For instance, a fashion runway may earn you $1,000 a day, while a two-day campaign shoot for a leading Dubai tech brand could pay up to $5,000.

Building a killer portfolio is key. IMG scouts and clients want to see range—urban, editorial, swimwear, even sports. Regularly update your portfolio with fresh looks and professional shots. The more versatile your book, the more opportunities you’ll land. And here’s a pro tip: Collaborating with local photographers and stylists can keep it fresh without breaking the bank.

  • Grow your social media following. Dubai-based brands love influencers. IMG models with 10K+ Instagram followers are known to land bonus deals and ambassador gigs, sometimes netting $2,000–$10,000 per post or story combo for luxury campaigns.
  • Refine your runway walk and stage presence. IMG’s annual training workshops in Dubai are free to contracted models and can mean the difference between making the cut for Fashion Week versus just watching from the sidelines.
  • Never skip on networking. Make contacts with stylists, photographers, and agencies at every job. Referrals can turn one photoshoot into a string of well-paid gigs lasting months.

If you want to get even more tactical, here’s a quick look at how different bookings in Dubai stack up for IMG models:

Type of Booking Average Rate Typical Duration
Commercial Photoshoot $500–$2,000 Half-day
Luxury Brand Campaign $4,000–$12,000 1–2 days
Fashion Runway Show $800–$1,500 Few hours
Brand Influencer Deal $2,000–$10,000 per post Varies

Big tip: Always double-check contract terms for details about royalties, exclusivity, and buyouts. Royalties (if written into the contract) can make a big difference—imagine getting paid every time your image pops up in a campaign for years.

One last thing—don’t be afraid to ask for more if your demand rises. If you become a recognizable face in Dubai’s fashion scene, agencies and clients expect you to negotiate higher rates. The squeaky wheel gets the grease, even in modeling.