What is a Cheeky Bottom? Bikini Models Reveal the Trend

Seen the term 'cheeky bottom' popping up on swimwear sites or Instagram lately? If you’re not sure what it means, you’re not alone. Cheeky bottoms are making waves in the bikini world, and plenty of people want to know what the fuss is about before trying the trend.

In the simplest terms, a cheeky bottom is a bikini style that covers less of your rear than a classic cut, but isn’t as revealing as a thong. Think of it as the sweet spot between full-coverage and baring it all—enough to show off some shape, but not so bold that you’ll feel exposed at a family pool party (unless your family’s super chill).

This style didn’t just show up out of nowhere. Bikini models and influencers have embraced cheeky bottoms for years because they’re flattering, boost confidence, and add a modern vibe to any swimsuit look. They’re everywhere from high-end swim boutiques to your local department store, so options are endless whether you’re planning a vacation or just want to switch up your beach game.

• Key Features of a Cheeky Bottom
• Why Bikini Models Choose Cheeky Styles
• Types of Cheeky Bottoms in Stores
• How to Wear and Style Cheeky Bottoms
• Cheeky vs. Other Bikini Bottoms

Key Features of a Cheeky Bottom

The first thing you’ll notice about a cheeky bottom is the coverage—it offers less than a standard bikini but way more than a thong. This cut sits right between the two, showing off more of your backside without going all-in. No wonder cheeky bottom is a top keyword in swimwear searches every summer.

Here’s what sets cheeky bottoms apart from other styles:

• It covers about half to three-quarters of your butt, depending on the brand. More leg and cheek show, but you’re not fully bare.
• Many cheeky styles have higher cut sides that elongate your legs and highlight your hips. It’s popular for making your legs look longer without having to wear heels.
• Most designs sit a little higher on the waist or hips, following the fashion-forward styles seen on runways and in sports illustrated bikini shoots.
• You can find cheeky bottoms with all kinds of features—ruching, side-ties, seamless edges, and bold prints. This makes it easy to mix and match with different tops.
• Ask anyone who’s tried them—cheeky bottoms are famous for enhancing natural curves, even if you don’t spend six hours a day at the gym.

Wondering how the coverage breaks down compared to other bottoms? Here’s a quick cheat sheet:

If you like a look that’s flattering but not too daring, this style is a crowd-pleaser. You’ll spot them on everyone from festival-goers to pro bikini models, and plenty of brands swear that their cheeky styles are bestsellers. Several big swim labels reported sales of cheeky bottoms jumping by almost 30% last summer alone. That’s not just a trend—it’s a style that’s sticking around.

Why Bikini Models Choose Cheeky Styles

Bikini models aren’t just picking cheeky bottoms for show—they have real reasons behind the choice. The main draw is the cut. A cheeky bottom frames the body in a way that highlights curves without going all the way to thong territory. For most models, this gets them noticed on social media and in campaigns, since the look is bold yet approachable for most audiences.

Cheeky styles are also considered super flattering. Unlike traditional full-coverage bottoms, the cheeky cut makes legs appear longer and gives the backside a firmer look. That’s not just personal opinion—it’s a trick used in pro swimwear shoots. When top swim brands want to show off their pieces, they go with cheeky cuts because the effect is more eye-catching in photos and videos.

Another plus is versatility. Models can use a single cheeky bottom across different shoots, like sandy beaches, pool parties, and resort settings. The style doesn’t restrict movement, so posing and walking both look natural.

• Photogenic Appeal: Cheeky bottoms show just enough skin to play up natural shaping but not so much it looks over the top for casual shoots.
• Fits More Body Types: They work for a range of body shapes, so brands like them for diverse modeling campaigns.
• Trendy Yet Timeless: This style stays in demand—searches for cheeky swimwear were up more than 30% in spring 2025 according to fashion retail data.

If you want numbers, here’s a quick look at social impact from a recent industry report:

So if you’ve wondered why cheeky bottoms are everywhere, now you know—the combination of looks, flexibility, and attention is too good to pass up for anyone serious about swimwear modeling or branding.

Types of Cheeky Bottoms in Stores

Walk into any swimwear shop these days, and you’ll see a bunch of styles labeled as cheeky bottoms. The thing is, not all cheeky bottoms are created equal. Designers play around with the cut, the amount of coverage, and even the rise to suit different body shapes and comfort levels. Here’s what you’ll usually find:

• Classic Cheeky Bottoms: These offer a moderate amount of rear coverage—more than a thong but less than a standard bikini. The back sits high enough to shape your curves, making them a go-to for anyone who wants to dip their toes into this look.
• High-Rise Cheeky Bottoms: One of the hottest trends right now, these have a higher waist that can help elongate your legs. The back is still cut for that cheeky effect, but the sides sit further up on your hips. Super flattering if you like a vintage vibe but still want something modern.
• Tie-Side Cheeky Bottoms: These give you the most adjustability. The sides tie together, so they’re easy to loosen or tighten for your perfect fit. Lots of models love these for photo shoots because you can really customize how they sit.
• Brazilian Cheeky: If you want the boldest option short of a thong, go for a Brazilian cut. It has an even narrower back and really shows off your shape while still giving just enough coverage that you won’t end up with weird tan lines.

No matter which cheeky style you try, you’ll notice that cheeky bottom designs have become standard in just about every swimwear shop, from Target to designer brands like Frankies Bikinis and Triangl. The main thing is to try different options and see which cut feels best on you. Return policies are your friend if you shop online—don’t be afraid to send back what doesn’t work.

How to Wear and Style Cheeky Bottoms

Picking out the right cheeky bottom isn’t rocket science, but there are a few things to think about if you want that model-off-duty look. First, grab a size that sits snug but never digs in—nobody likes those awkward lines showing through. Cheeky cuts are about highlighting your shape, not squeezing it.

Hooked on mixing and matching? Bikini models do this all the time for a custom vibe. Pair bold, patterned cheeky bottoms with a plain top, or mix textures, like ribbed with smooth. Don’t be shy about playing with color blocks, too. It’s a legit trick for standing out on the sand or by the pool.

If you’re worried about ride-up or slips, go for a style with a wider waistband or side ties. These help everything stay put, especially when you’re active—think beach volleyball or chasing after your kids. High-cut cheeky styles make legs look longer, while a mid-rise sits comfortably without feeling too low or too high.

Here are some easy tips for rocking cheeky bottoms with confidence:

• Check that the back panel covers enough for your taste. Try moving around in the changing room or at home—sit, squat, bend.
• Pair with a cover-up if you’re heading from the beach to a café. Oversized shirts or sarongs work great and look laid-back.
• Self-tanner or sunscreen is your friend with exposed skin. Remember to reapply so you don’t end up with funky tan lines!
• Accessorize with a sunhat and simple jewelry, but ditch anything bulky or that will snag on your bikini.

Got an event or a pool party? Some cheeky bottoms feature fun extras like ruching down the middle, which adds curve definition, or adjustable cinched sides. These little details can make a big difference in fit and style.

If you’re shopping online, always check sizing charts for each brand—sizing can be all over the place. At least 60% of returns for swimwear online are because of the wrong size. It pays to double-check those numbers before you buy.

Want to make your cheeky bottom pop on social? Natural lighting is your best friend for photos—morning or late afternoon works wonders. Stand at a slight angle to the camera for the most flattering shape.

Cheeky vs. Other Bikini Bottoms

Jumping into swimwear shopping can be overwhelming with all the choices out there—full, Brazilian, thong, and, of course, the cheeky bottom. Understanding the key differences can save you a lot of time (and maybe an awkward moment at the beach).

So, how does a cheeky bottom really stack up against other bikini bottom styles? Here’s a plain breakdown:

• Cheeky Bottoms: Covers about half your backside. Not as daring as a thong, but definitely shows more than your standard bikini. The cut is usually curved to flatter your shape and give a lifted look.
• Full-Coverage: These keep your backside almost completely covered. Think classic swim trunks or the bikinis people wore years ago. Popular with anyone who wants a little extra security or isn’t big on trends.
• Thong: These have minimal fabric—basically just a strip in the back. They leave almost everything exposed. Some love them for tanning, but they’re not for everyone.
• Brazilian: These are somewhere between cheeky and thong. You get a lot of leg and cheek showing, but there’s a little more fabric in the middle compared to a classic thong.

Wondering what’s popular these days? About 60% of the top-selling bikinis at big retailers in 2025 feature cheeky or Brazilian cuts. These styles suit a wide range of body shapes because they highlight curves and often avoid the dreaded ‘bikini squeeze’ lines.

If you want an at-a-glance comparison, check out this table:

No style is one-size-fits-all; it all comes down to what makes you feel good. If you’re trying cheeky bottoms for the first time, pair them with your favorite bikini top and own it. Self-confidence really is the best accessory—cheeky style or not.