Ever tried getting to the bottom of who’s the most liked supermodel in 2025? It’s not as straightforward as you might think. The modelling world is obsessed with popularity metrics now, way beyond the old ways of judging by runway appearances or magazine covers. Whether you scroll through Instagram, check fashion campaigns, or see crowd reactions at runways, there’s a clear sense of hierarchy—fans declaring their allegiances fiercely. It’s become a global guessing game, where the crown for the ‘most liked’ changes hands faster than you can say ‘runway walk.’
How Do We Even Decide Who’s the Most Liked Supermodel?
This whole idea of ‘most liked’ isn’t about who’s walked the most shows or nabbed the fanciest campaigns, though those still count. Today, it’s a viral blend of social media influence, charisma, behind-the-scenes stories, and—sometimes—how relatable a model seems to fans. Sure, numbers speak volumes. Kendall Jenner, for example, has a jaw-dropping 328 million followers on Instagram right now and racks up millions of likes with every photo. But then, Gigi Hadid’s fan interactions are off the scale, and Bella Hadid has the most commented-on posts in the industry.
There are some wild stats here. Check this out:
| Supermodel | Instagram Followers | Average Post Likes | Brand Endorsements (2025) |
|---|---|---|---|
| Kendall Jenner | 328M | 4.5M | 22 |
| Bella Hadid | 84.2M | 3.7M | 15 |
| Gigi Hadid | 80.1M | 2.9M | 19 |
| Adut Akech | 2.5M | 820K | 8 |
| Paloma Elsesser | 1.4M | 770K | 7 |
Of course, not every superstar model is blowing up socials. Some, like Adut Akech or Paloma Elsesser, have smaller but fiercely loyal followings and a serious knack for using their visibility to champion causes—from diversity to mental health. It’s a bit like comparing popstars: do you go by streaming numbers or the size of the army wearing their merch to gigs?
What Makes a Supermodel ‘Liked’ in 2025?
There’s a magic recipe at work. First up: authenticity rules. Supermodels who let fans into their real lives—warts, odd socks, mental health struggles, skincare fails—all win more hearts than those who seem polished to a scary level. Take Gigi Hadid’s unfiltered chats about parenting and anxiety, or Bella Hadid’s healthcare posts; these moments spark real conversations and make people feel they’re following a friend, not just a face.
Then there’s impact. Kendall Jenner’s savvy balancing act between fashion, beauty, and Kardashians-level drama means she’s everywhere—and for younger fans, she’s living the dream life. But you can’t ignore Adut Akech’s advocacy for refugees, or Paloma Elsesser’s outspoken support for body positivity. These women turn their fame into action. Just last spring, Adut’s Instagram livestream raised over £600,000 for a refugee foundation in South Sudan.
And no, looks are no longer everything. We’re all a bit over the cookie-cutter approach. Today’s most liked supermodels are all about what they stand for and how they make their fans feel. Can you DM them and get a response? Do they support causes close to your heart? Heck, do they look like real people, with stretch marks or nervous grins?
Let’s Meet the Supermodels Leading the Pack Right Now
Want names? You’re probably thinking Kendall Jenner takes the top spot—and numbers-wise, you’d be right. She’s the most followed and most liked supermodel across TikTok and Instagram, closing in on a record 8 million likes for her Met Gala selfie this year. But she’s got competition.
Bella Hadid is the queen of cool, mixing high fashion with street style in ways that both Paris and Manchester teens try to copy. Her tell-all posts on health struggles and daily life, plus her wild sense of humour, have made her the crowd’s favourite for ‘supermodel next door vibes.’ Gigi Hadid wins hearts with her warmth, especially after opening up about being a working mum. It’s made her a role model for young parents everywhere, and brands jump to get her on board—which only grows her audience.
But don’t overlook Adut Akech. She’s won Model of the Year twice, including last December. Her intensity on the runway is matched by her approachability. Fans feel safe sharing their stories with her, and she replies to surprisingly many. And if you scroll TikTok or Instagram for Paloma Elsesser’s videos, you’ll see thousands comment things like, “I finally see myself in fashion.”
If the ‘most liked supermodel’ is the one who combines fame, relatability, and a real sense of purpose, it’s a tight three-way battle: Kendall for fame and reach, Gigi for warmth and openness, and Adut for heart and activism. Which one edges ahead can literally change by the week—if you’re still refreshing TikTok, you know what I mean.
Tips for Spotting (or Becoming) the Most Liked Supermodel
So, what makes a supermodel not just pictured in everyone’s feed, but loved by everyone from Manchester to Milan? If you dream about modeling or just want the inside scoop, here’s what’s working—straight from what today’s icons do daily:
- Be Real: Fans spot fakeness a mile away. Share struggles, not just good hair days.
- Engage: Host Q&As, reply to comments, create polls. Don’t just broadcast.
- Champion Causes: Support charities or issues you care about, like body positivity or climate change.
- Mix Up Content: Behind-the-scenes, crazy outtakes, family moments win more hearts than runway pictures alone.
- Handle Negative Comments Gracefully: People watch how you deal with trolls as much as what you wear.
- Stay Consistent: Post regularly, but don’t flood feeds. Show up without overwhelming folks.
And if you’re a fan, follow your favourite models on multiple platforms. Join their live streams, get involved with their causes—your interactions genuinely boost their profiles. Remember: part of what makes someone the most liked supermodel is a truly enthusiastic fanbase. You’re not just a spectator, you’re shaping trends.
The Changing Face of ‘Most Liked’—Why It Really Matters
Here’s an easy thing to skip: being ‘most liked’ isn’t just about ego or fame anymore. There’s money, activism, and even public health wrapped up in the battle for the top. The most liked supermodels steer fashion’s direction—Kendall’s style launches instantly sell out, Gigi’s collabs with Reebok or Zara crash websites, and Adut’s activism pushes brands to talk more about diversity than ever before.
Even fashion magazines have noticed. Vogue’s 2025 issue declared that “the most liked supermodels are shaping a new world where beauty equals visibility, voice, and values.” Every campaign, every post, flips the script a little more. Young girls and boys aren’t just looking for someone to emulate physically—they want models who will speak up, who will represent their communities, who care about what really matters. That’s a huge shift from just a decade ago.
Brands used to chase just celebrity. Now, if you’re not loved by your audience, you won’t last long on top. This year, at least half of the major campaigns for top fashion houses went to models known more for activism and authenticity than looks. Agencies are making sure they scout talents who are just as fun at brunch as they are at Paris Fashion Week. By 2025, it’s become a fact: the crown of ‘most liked’ doesn’t fit on someone who can’t connect, speak up, or laugh at themselves now and then.
